martes, 26 de marzo de 2013

The Facts On Small Business Web Development

By Jill Faulkner


The broad term that is used to classify the many practices that go into developing a website for the intranet or the Internet is web development. This can be applied to several different tasks that are as small as drafting a simple static page on a site up to building complex social network services, electronic businesses and web applications. Small business web development can be beneficial when it comes to improving branding, credibility, marketing and even visibility.

For small organizations, there is typically only the need for one webmaster to do these tasks. This individual may work permanently or under a special contract. Graphic designers, and even information systems technicians may be on staff for jobs too. Some businesses allow this work to be done as a group effort by several departments instead of just one.

Web design that is good is essential. This is especially true for new or small businesses that need to make a good impression. It is basically a requirement that all modern businesses have a web presence. Large corporations spend millions of dollars every year for their promotion. This is not a luxury that small businesses have. In fact, they often are low in power, resources and money. The main option available to them in web promotion, which is inexpensive, and can be beneficial.

To find success through online means, a business has to put together a campaign that centers on effective web design. Search engine optimization and search engine marketing are elements that factor into web traffic. A website is usually the initial contact an organization has with potential clients. Therefore, a functional and attractive website is crucial.

There are some basics to keep in mind when developing a site for a small business. Keep things simple. While it is important for a business to distinguish itself from competitors, the website should not be overloaded with gadgets, video, animations and colors. This can be distracting and take away more than it gives. Likewise, designs that are overly elaborate can make a site run slowly, compromising user engagement and web traffic. Clean and simple designs are generally the most effective.

Build pages that can be navigated with ease. Individuals should never struggle to find the most important information and pages on a site. There should be no difficulty accessing information about the business and mission, purchasing items, or getting to the FAQs and help resources. Reduce or remove pop ups and other features that prove distracting and unnecessary. Many people will not waste time on pages that they find hard to browse.

Pay special attention to contrast on the website, as this is a major element of web design. The right contrast can draw users in. Background images, white space, background colors and bold text are all related to contrast. Include search bars on every page of the site and make buttons that are accessible. Visitors must be able to find what is needed without much work. A lot of emphasis should be placed on convenience. Simple design is recommended, but extras may enhance a site and engage its viewers.

Small business web development is essential. There are numerous aspects involved with this sort of development. When it is done effectively, it can improve visibility, marketing, traffic and branding.




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